Frenemies: Tablets, E-Readers, Mobile –Michelson
But, as Senior Editor Erik Cagle points out in “Defeating the Digital Myth” on page 22, these types of printed products still have a lot of life, and printers are evolving with the digital world by offering multimedia services and customized printed products to support their clients.
That might include helping magazine publishers create interactive digital and tablet editions that incorporate video, audio, flash animation and Web links. Or it could mean printing highly targeted and personalized specialty catalogs that drive recipients to make their purchases at catalogers’ Websites. Or perhaps it’s printing textbooks and customized course materials for educators; studies have shown that students, even those in higher ed, prefer learning through printed materials vs. electronic devices. With print remaining as the cornerstone, embracing the digital world can create new business models and revenue streams.