Frenemies: Tablets, E-Readers, Mobile –Michelson
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That’s certainly the case with Tribune Direct, this issue’s cover story profile on page 18. The nearly $100 million direct mail provider’s bread-and-butter comes from highly versioned and localized direct marketing offers for retail, telecom and financial customers. However, integrated into many of Tribune Direct’s consumer offerings—all of which printed digitally—are e-mail campaigns, personalized URLs, microsites and 2-D codes, coupled with database management and project analytics.
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