Four 2022 Sales Goals for Your Printing Business
Have you put any thought into 2022? Perhaps you’ve set some goals already but if not, allow me to do your thinking for you. In fact, I want to make this sales tip about these four goals I have for you for 2022:
- Amazon-level communications
- Craftsman-level reliability
- Apple-level service
- Your best friend-level responsiveness and reliability
How frustrating is it when you order something online that the last you hear about is until it shows up? One of the many things evil giant Amazon does is to constantly let you know where the item is, right down to taking a picture of it when it hits your door. Make this your goal, your resolution. Resolve to make certain 2022 customers have all the information they need never have to call you to ask, “Where’s my job?”
Growing up, Sears craftsman was the gold standard for tools. They offered a lifetime guarantee. If you’re old enough to remember, make this your goal, your resolution. Resolve to make certain 2022 customers are thrilled with the quality of your work, both in terms of production and sales.
Speaking of evil giants, say what you will about Apple but there is no doubting their ability to exceed expectations consistently. Make this your goal, your resolution. Resolve to make certain 2022 customers walk away from an experience with you so amazing, they share it with others as an example of what great service looks like.
Best friend-level responsiveness and reliability
Your phone rings. Someone needs help. Now. You drop what you’re doing and go. That’s your goal when it comes to responsiveness. Resolve to make certain 2022 customers know that when they contact you, they can count on lightning-fast response. Be that reliable.
19 days. That’s the average amount of time it takes for New Year’s resolutions to be broken. These four goals are sustainable. Easier to maintain than the diet. Harder to quit than your promise to exercise three times a week.
Make it your resolution to be your best communicator, deliver the highest quality, be of top service, and respond with speed and gratitude.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.