Folded and Stitched Waterfall Booklet Mailer: 60-Second Fold of the Week
What fun is a stitched booklet without folding? This week, we'll answer that question with a brilliant design idea from Darren Weirich of Two Sticks Creative and the team at SMU. This stitched booklet mailer surprises with stepped pages that fold out in interesting ways to reveal information and increase interaction.
A truly skillful feat of production by ColorDynamics in Allen, Texas, this brochure was produced efficiently by machine - and Trish will tell you how it was done. We think you'll love this week's featured solution!
How was the Folded and Stitched Waterfall Booklet Mailer produced?
Folding Style: Folded Waterfall Booklet
Print Production: Color Dynamics, Allen, Texas
Design: Darren Weirich, Two Sticks Creative with Vicki Olvera and Bindhu Varghese of SMU
Client: Southern Methodist University (SMU)
Paper: Sappi Opus Matte 80 lb. Cover
Size: Flat (three sections): 17.75" x 5.5"; 18.25" x 5.5"; 18.25" x 5.5" Folded 8.875" x 5.5
Production: Printed offset on two forms with spot gloss UV coating. 50,000 qty.
Finishing: Score, two passes through a folder/gluer to fold and tack top and bottom with hot glue. Automated saddle-stitch. Final head/foot trim.
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.