These self-mailing formats offer a compact, simple, and eye catching way to get extra bang for your mailing buck.
What’s great about them:
- A four panel format can become a pop-up dimensional mailer with a basic fold over and some glue. Then, the pop-up itself can be as simple or as elaborate as you want.
- The 3 samples feel very different because the pop-up sections are in different directions, and have different shapes and themes, but essentially, they’re all the same.
I'm confident you’re going to want to find a way to use this week's technique!
How were these pop-up mailers produced?
Folding Style: Glued Box Pop-up / V-Format Pop-up
Sample #1: Gilson Graphics, Grand Rapids, MI
Sample #2: Hederman Brothers for The University of Southern Mississippi Foundation
Sample #3: Canada Post
Finishing: Score and Diecut, Fold, Glue or Tape
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.