Fold of the Week: Dog-Themed Mailer
I feel like I’m on a roll with useful and creative self-mailer ideas right now, so I’m gonna keep it going with another clever idea for a self-mailer that can hold inserts.
Here’s what I think is great about this week’s fold:
- This simple modification of a Tri-Fold builds capacity to hold 8 separate inserts, while meeting the requirements of a self-mailing format.
- Personalization and fun imagery makes this mail piece absolutely irresistible for a target audience of dog lovers.
NOTE: This design is a variation of a format I shared several weeks back, which had a belly band where the pocket is on this week’s format—so if you’re looking for an alternative self-mailing format that can hold very light materials, revisit FOW Episode 554.
How was this dog-themed mailer produced?
Folding Style: Tri-Fold
Client: MERIAL/HEARTGARD
Paper: 80 lb Dull Coated Text
Size: Folded: 10 x 5"; Flat: 10 x 14.375"
Printing: Printed 4/4 with variable data personalization
Finishing: Inline Insert and Glue, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
