Fold of the Week: Cool L-Cross Mailers
It’s a great marketing format that, in my opinion, is totally underutilized.
What’s super-cool about the L-Cross:
- A unique format with only 3 panels, which is great when you don’t have 5 or 6 panels worth of content to work with. Need 4 panels? Revisit the Checkbook Fold from episode #574.
- The L-Cross is easier to produce than its close cousin the classic, plus-shaped Cross Fold. It nests better, and can be mail-friendly, too.
There’s also a cool comparison in this week's video, and you’ll see that although all three designs share the same format, they’re each very different in one important way.
How was the L-Cross mailer produced?
Folding Style: L-Cross
Sample #1: Epic Pass
Sample #2: MGM National Harbor / Print Production: Bennett Graphics
Sample #3: C.H. Robinson Company / Print Production: John Roberts
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.