Fold of the Week: Zen Broadside Mailer
Let’s look at how a simple broadside format can be used really effectively for mail. I have three samples and two format variations to show you, and I think you're going to like this simple solution for mail.
Here’s what I love about this week’s fold:
- Two of the three samples are 4-panel designs, so they easily could have been roll folds, closed gates or double parallels, but the experience of the broadside is really refreshing. The third sample could have been a simple tri-fold, but it's not.
- You really have to use a lighter sheet on a broadside fold or it gets too bulky, and with the lighter sheet, you don’t need to score. So, it’s just a simple machine fold and tab to finish.
A great little idea to keep in your back pocket. Simplicity for the win!
How was this Zen Broadside mailer produced?
Folding Style: Broadside (8-page/12-Page)
Sample #1: Casper
Sample #2: Marlowe with CJ Graphics
Sample #3: L'Occitane En Provence
Paper: ~70 lb Text
Printing: Printed 4/4
Finishing: Machine Fold, Tab
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.