Fold of the Week: Tuck-Tab Brochures

This week, I wanted to share a little idea that can make a big impact on your opening experience – the tuck-tab cover.

I have three uniquely interesting examples to share with you, and here's what makes them great:

• All three samples have different sizes, proportions, and subject matter — two are brochures, one is a pocket folder, and they all use the tuck-tab cover in their own successful way.
• There is no one right way to execute this technique, and there are lots of interesting ways to make it your own, which you'll see in these examples.

This is a great technique to increase engagement and enhance the opening experience. I hope you can find good a use for a tuck-tab in your upcoming marketing campaigns.

How were these brochures produced?

Folding Styles: Tri-Fold, 5-Panel Roll Fold, and Pocket Folder
Sample #1: Google / 6.75 x 6.75” folded; 20.125 x 6.75” flat / 120 lb Uncoated Cover / Die Cut and Score, Fold and Tuck
Sample #2: Kallen Printing Inc. for The North Hill Pincher Creek / 9 x 12” folded / Die Cut and Score, Fold, Tape, and Tuck
Sample #3: Matt Redbear (Design) and Blue Ocean Press with Taktiful / 3 x 6” folded; 14.625 x 6” flat / Printed on the Xerox iGEN5, embellished on the MGI JV3DS with varnish overlays and Crown Roll Leaf silver holographic foil, Cut/Score, Fold, and Tuck
Budget Rating: Low - Moderate