Fold of the Week: Scrabble Meets Sleeve Mailer
Hi! I hope you’re having a good week so far. I’ve got a great idea for you today that is all about creating interest and intrigue with the classic Sleeve Mailer design.
Here’s what’s great about it:
- It’s fun to think about a Sleeve Mailer format not as a sleeve and an insert, but as two components that work together to deliver a message that is static or evolving.
- You’re already die-cutting the sleeve, so adding a few cut shapes to the sleeve panels will not add much to the production cost.
I wrote a blog post about Sleeve Mailers, if you're looking or more ways to work with this useful format. This was a fun one to share! I hope you found it inspiring. Thanks for watching — I appreciate you.
How were these mailers produced?
Folding Style: Sleeve Mailer
Sample #1: PNC Bank / 11 x 6" closed; opens to 20.75 x 6"
Sample #2: University of Notre Dame in-house design department with Mossberg & Company
Finishing: Score, Die-Cut, Fold, Tape, Insert
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
