Fold of the Week: Puzzle Piece Mailer Idea
Here’s what’s great about it:
- A very creative use of a layered die cut technique adds dimension and intrigue to the opening experience, all while drawing focus on the message.
- Personalization, smart production, and attention to detail also contribute to the success of the package, which drove an increase in giving.
If you'd like to see another interesting puzzle-themed mailer, revisit episode 548.
How was this mailer produced?
Folding Styles: Customized Cross Fold
Client: Minnehaha Academy
Design: Jeff Nelson / Ballyhoo Marketing & Design
Printer: Ideal Printers / Saint Paul, MN
Paper: Sappi Flo Dull 100 lb Cover (mailer) / Cougar Digital Text 100 lb (letter insert) / 24 lb white wove (envelope)
Print Production: Printed 4/4 + Matte Aqueous Coating on a Heidelberg Speedmaster; Envelopes printed 4/1 on a Ryobi press; Letters printed black 2 sides on an HP Indigo 5600 Digital Press. Qty. 8400.
Finishing: Die cut/Score, Hand Assemble, Fold, Tab
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.