Fold of the Week: Puzzle Piece Mailer Idea

I’m always inspired when I see a fresh take on a common theme. In this case, it’s the puzzle piece.

Here’s what’s great about it:

• A very creative use of a layered die cut technique adds dimension and intrigue to the opening experience, all while drawing focus on the message.
• Personalization, smart production, and attention to detail also contribute to the success of the package, which drove an increase in giving.

If you'd like to see another interesting puzzle-themed mailer, revisit episode 548.

How was this mailer produced?

Folding Styles: Customized Cross Fold
Client: Minnehaha Academy
Design: Jeff Nelson / Ballyhoo Marketing & Design
Printer: Ideal Printers / Saint Paul, MN
Paper: Sappi Flo Dull 100 lb Cover (mailer) / Cougar Digital Text 100 lb (letter insert) / 24 lb white wove (envelope)
Print Production: Printed 4/4 + Matte Aqueous Coating on a Heidelberg Speedmaster; Envelopes printed 4/1 on a Ryobi press; Letters printed black 2 sides on an HP Indigo 5600 Digital Press. Qty. 8400.
Finishing: Die cut/Score, Hand Assemble, Fold, Tab
Budget Rating: Moderate