Fold of the Week: Fun with Corner Fold Formats
This week, we’re having some fun with the Corner Folder. I’ve got four different ways to change it up, and I think you'll be surprised at how flexible this format can be.
Here’s what’s great about these examples:
- The Corner Folder can take on many personalities if you play with the triangular flaps.
- It can also be folded into a rectangular proportion that avoids the non-machinable surcharge that square format mail will incur.
I hope this episode makes you rethink the possibilities of using a Corner Folder for mail and marketing campaigns. Thanks for watching. I appreciate you.
How were these brochures produced?
Folding Style: Corner Folder
Sample #1: Rapid Press / Tallahassee, FL
Sample #2: The Home Depot
Sample #3: Susan Teperow for Kronos (now UKG)
Sample #4: ITP / Elizabethtown, PA for American College of Cardiology
Finishing: Score, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.