Fold of the Week: Four Pocket Mailers
I’m a huge fan of envelopes and their proven effectiveness, but with the current supply chain issues and long lead times for envelopes, I wanted to focus on a solution that can carry loose materials efficiently, without the protection of an envelope.
I have 4 samples to share with you, each one building on the previous design. I love showing the evolution of a format, because there really is no wrong way to do it. What it comes down to is what works for YOU. Your concept, your client, your budget. That's it.
What’s great about the Pocket Mailer:
- There are lots of choices for the pocket itself – different ways to glue the pocket, create ways to shape and place the pocket, things to put into the pocket.
- It can self-mail or ride in an envelope,, and it's an efficient and stylish way to create a "carrier" format that can be very flexible for your marketing needs.
Happy New Year! I hope these ideas help you to start your 2022 marketing campaigns "on the right fold."
How were these mailers produced?
Folding Style: Pocket Mailer
Sample #1: Starwood Preferred Guest
Sample #2: Universal Wilde (now DS Graphics | Universal Wilde) for ADA
Sample #3: UCLA School of the Arts and Architecture / Designer Folds at Smartpress.com
Sample #4: Citigroup Inc
Finishing: Score, Fold, Insert, Glue
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.