Fold of the Week: Big Folds for Bigger Impact

Let’s think big and fold bigger this week. I’ve got one oversized format featured in three different designs and proportions.

Here’s what’s great about them:

• All three designs are big on style and exciting to open.
• The folding style is the same — Accordion base fold with a Tri-Fold finish — and can be folded entirely by machine. This format can also self-mail if created in the proper size and proportion.

I hope this oversized format gives you even bigger ideas for your marketing campaigns! Thanks for watching — I appreciate you.

How were these brochures produced?

Folding Style: Accordion into Tri-Fold Poster
Sample #1: Design, Doug Barlow with Fannon Fine Printing (now Mt. Royal Printing) / 7.25 x 7.25" folded; 21.25 x 21.75" flat
Sample #2: Design, Luba Lukova, AIGA + Villa Julie College (now Stevenson University), White Rose Printing (now Caskey Group) / 8 x 5.875" folded; 24 x 16.875" flat
Sample #3: VSA Partners and Paul Elledge Photographer for Mohawk Paper Mills  / 8 x 11" folded; 20.5 x 16.5" flat
Finishing: Score, Machine Fold
Budget Rating: Low – Moderate