Fold of the Week: Big Folds for Bigger Impact
Let’s think big and fold bigger this week. I’ve got one oversized format featured in three different designs and proportions.
Here’s what’s great about them:
- All three designs are big on style and exciting to open.
- The folding style is the same — Accordion base fold with a Tri-Fold finish — and can be folded entirely by machine. This format can also self-mail if created in the proper size and proportion.
I hope this oversized format gives you even bigger ideas for your marketing campaigns! Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Accordion into Tri-Fold Poster
Sample #1: Design, Doug Barlow with Fannon Fine Printing (now Mt. Royal Printing) / 7.25 x 7.25" folded; 21.25 x 21.75" flat
Sample #2: Design, Luba Lukova, AIGA + Villa Julie College (now Stevenson University), White Rose Printing (now Caskey Group) / 8 x 5.875" folded; 24 x 16.875" flat
Sample #3: VSA Partners and Paul Elledge Photographer for Mohawk Paper Mills / 8 x 11" folded; 20.5 x 16.5" flat
Finishing: Score, Machine Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.