Five Things to Be Aware of When Selling Artisan Print
Artisan print is not for everyone
In my last couple of articles I have been busy telling you all the advantages of artisan print. However, selling and creating artisan print requires the right mindset. In this article I want to make it clear what artisan customers expect, so you can make sure you have made the right decision to approach this market.
Here are five issues to consider:
You need to drive the customer
Most artisan print customers need help. They don’t know much about print or what they can achieve with it. They are open to ideas, but they will have to come from you. This also means that you will need to know about how their market works and how you can help them drive sales.
Artisan print requires customer service resource
The artisan print sector is not about order taking. Customers will want to discuss ideas. They will also need their hand holding through the print process, especially when it comes to artwork. You need to be sure your sales people or customer service team have the bandwidth for this level of service.
Customers can be more picky
Artisan print customers are rightly proud of their products. They need them to look good. That means that the print has to look good. So expect them to be demanding. Where necessary, make sure you can manage their expectations.
Artisan print can take more time
Artisan print is not about standard job formats. It is about creating print that stands out. And it is often about extra processes as well. If your factory is set up simply to manufacture jobs with maximum efficiency then artisan print is probably not be for you.
You may need to kiss some frogs
Many artisan print customers start small but have the potential for growth. However, not all customers will expand as they hope. Be prepared for disappointments along the way.
Don’t be negative about artisan print
This sector offers a lot of possibilities. It can definitely increase profits for the right printing company. Have a look at my previous article where I outline seven advantages.
How do you create a compelling message for artisan print?
Check out How To Stop Print Buyers Choosing On Price – it outlines a simple three-step process that maximises your chances of winning profitable new clients. It’s perfect for people selling artisan print.
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
