Fewer Magazines Launch, Fold in First Half of 2010
NEW YORK CITY—July 12, 2010—Ninety magazines launched in the first half of this year, down from the 187 new titles that launched in 2009 for the same period, according to MediaFinder®, the largest online database of U.S. and Canadian publications.
At the same time, only 87 magazines folded this year as opposed to 279 in the first half of 2009; and 16 print magazines converted to online only formats as opposed to 43 in 2009. The leading launch category was food, with 10 new titles, including ChopChop magazine and Better Homes & Gardens® Anyone Can Cook. The home category was the biggest loser with 10 shuttered titles, including Lofts and Condos and Mountain Home. At the same time, five new titles launched in the home category, including Country Home Decorating Flea Market Style .