Fetter Realigns Business; Shifts Focus Away from Commercial Printing
LOUISVILLE, KY—12/07/06—After 118 years in business, Fetter Printing Company has completely overhauled its management structure as well as its vision for the future, walking away from some of its traditional lines of business in order to focus on others in which it can be a market leader.
Fetter plans to focus primarily on two highly specialized markets. The first is printing labels and creating information management and logistic solutions for the paint and coatings industry, a category in which the company already is the number-two national supplier with 15% of total U.S. market share. Fetter has developed highly sophisticated systems that are custom-made for the complex, high-volume demands of customers in this niche. The company manages 25,000 SKUs and is on track in 2006 to process 63,000 separate orders and ship 140 million labels.
Fetter also has established itself as a leader in the creation and distribution of customized sales materials for the health insurance industry, which, like its work in the paint and coatings category, requires a high degree of specialized tools and software.
Although the company has had a profitable business in general commercial printing, Fetter will no longer pursue that type of work in order to focus on being a more creative problem-solving partner with its customers in both the paint and coatings and health insurance industries.
“Our growth in this market and the increased complexity of the services requested by large corporate clients require dedicated resources,” said Terrence R. Gill, Jr., recently named President and Chief Operating Officer of the company. “In the future we will not be everything to everybody but something special to those who choose to partner with Fetter. We intend to become the market leader in printing and packaging supply chain services for the paint and coatings industry, in particular.”
Fetter’s transformation began in earnest in May of 2005 when the company hired Louisville-based consultant Bill Houston to evaluate the existing business model, to help identify and implement a new model that would strengthen the company, and provide a solid foundation in order for it to remain competitive well into the future.