The Fabulously Frugal Waterfall Double Parallel Brochure
Don't you just love a low-budget idea? We do, too. This week's super-cool spotlight shines on a simple solution for an everyday favorite - the Double Parallel fold. Designed by the gang at PLAY Creative in Lincoln, Neb., for client Credit Union of America, this simple diecut tapers to create a dimensional (and low-budget!) neighborhood.
Even better, the team at Regal Printing in Omaha machine-folded it for maximum efficiency! It's a must-see.
How was the Fabulously Frugal Waterfall Double Parallel Brochure produced?
Folding Style: Double Parallel
Print Production: Regal Printing, Omaha, Neb.
Design: PLAY Creative
Paper: Endurance Silk 100# Cover
Size: Flat: 15.5" x 9"; Folded 3.875" x 9"
Production: Printed offset
Finishing: Diecut and score, machine fold
Budget Rating: Low–Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
