Envelope Mailer with Belly-Banded Letter Insert: 60-Second Fold of the Week
Maybe a pocket isn't the only way to hold loose inserts after all! This week, we have a long-run mail solution from SPC in Niles, Illinois. It's a direct mail package they produced for Discover Card. They added a clever little belly band "seatbelt" to an insert that not only draws the eye, but also allows for easy removal of the contents.
Trish will share the fascinating mechanics behind the production as well. You won't want to miss this smart solution for mail!
How was the Envelope Mailer with Belly-Banded Letter Insert produced?
Folding Style: Tri-Fold with Belly Band
Printer: Specialty Print Communications / Niles, IL
Client: Discover Bank
Paper: 80 lb. Opus Dull Text (insert); 70 lb. C1S (envelope)
Size: Insert: 15.625" x 8.5" flat; 5.75" x 8.5" folded; Envelope: 6" x 9"
Printing: Printed long-run 4/4 web offset. Envelope: 4/4 plus spot PMS, spot gloss varnish, spot pearlized UV coating.
Finishing: Inline automation (slit, trim, die cut, insert, glue, fold)
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
