Primary Color Installs Landmark Inkjet Printer

COSTA MESA, CA—Primary Color, a visual solutions company, has installed the country’s first EFI VUTEk GS5500LXr Pro LED inkjet printer with UltraDrop Technology.

The 5-meter wide, roll-to-roll printer’s high-quality capabilities give Primary Color a competitive advantage on the color-critical point-of-purchase (POP) and out-of-home signage it produces for brands in the entertainment, restaurant, automotive and retail industries. The VUTEk GS5500LXr Pro printer will make its North American debut this month at the SGIA Expo, Oct. 22-24 in Las Vegas.

“We decided to acquire this printer because of the expanded color gamut we gained using the printer’s LED curing platform and the new, 7-picoLiter UltraDrop print heads,” said Dan Hirt, Primary Color’s president. “The quality we are getting in our first few weeks running the printer is impressive and we have already received positive feedback from clients.”

Primary Color’s new printer extends the broad range of high-end, superwide-format EFI VUTEk print technologies Primary Color uses. The company operates nine EFI VUTEk devices in all, including a pair of 3.2-meter, hybrid roll/flatbed VUTEk HS100 Pro UV inkjet presses and a 3.2-meter VUTEk TX3250r roll-to-roll dye sublimation printer. All of Primary Color’s VUTEk printers use EFI Fiery proServers for color management and file processing.