Easy Pocketed 'Passport-Style' Mailer with Personalization: 60-Second Fold of the Week
In an effort to focus on smart, efficient production formats that make it easy to get back to sending mail, here's a great idea from Specialty Print Communications (SPC) in Chicago. This simple yet engaging "Passport to Service" promotion for Jaguar USA features a simple modification to the classic Tri-Fold.
The fold-in panel is shortened and glued to form a pocket that holds a "passport" with the look and feel of soft leather. Full personalization and camera matching, plus offline automated finishing complete this compelling package.
How was the Easy Pocketed “Passport-style” Mailer with Personalization produced?
Folding Style: Glued Tri-Fold with Insert
Production: Specialty Print Communications / Niles, IL
Client: Jaguar USA
Size: Folded (carrier): 9" x 6"/ (insert) 4.75" x 8.375"; Flat (carrier): 22.5" x 6" / (insert) 9.5" x 8.375"
Paper: 9pt. Somerset Matte Cover
Printing: Carrier was printed 4/4 with personalization on a Canon Prostream Inkjet Web Press. Insert was 4/4 plus soft touch UV coating. 50,000 qty.
Finishing: Channel scored on all folds. Fully-automated offline camera matching of components and finishing (insert, fold, glue, address)
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.