Dscoop to Embark on Global Listening Initiative
CHICAGO—June 19, 2013—Dscoop (Digital Solutions Cooperative) has announced a bold new initiative to provide innovation and leadership at a time when print solutions providers across the globe are shifting to a model of becoming an integrated marketing service provider to ensure future business success. Dscoop Global Chairman Chris Petro and Dscoop Global Executive Director Mike Fogarty unveiled a renewed commitment by Dscoop to enable members to deliver on the promise of print as an integral component of cross-media marketing campaigns.
As part of the entire vision of the initiative, three areas of collaboration have emerged that will uniquely position Dscoop to lead positive change in the industry:
- Partners and others in the market are educating brand owners and agencies on the value and virtues of digital printing and how it can be an integral component of cross-media campaigns.
- Dscoop members are the ambassadors in the marketplace delivering on that promise.
- Dscoop enables its members to deliver on that promise through Dscoop University education for owners and operators, the Dscoop Print Directory that connects brand owners to skilled PSPs, and a global community that allows members to deliver for brands around the world.
"Dscoop will bring a distinct voice to the industry by embarking on a global listening program to truly understand the evolving needs of our members and partners," relayed Petro. "This will allow Dscoop to build additional programs and resources that will help drive the industry forward."
According to Peter Van Teeseling, director, Dscoop EMEA, the industry is in a period of massive innovation. "Brand owners around the world are migrating from traditional print strategies to cross-media campaigns which allow them to reach more audiences than ever before. These shifts have allowed our members and partners to expand their services to influence the marketplace. Dscoop chooses to innovate and lead, and that’s what this global listening initiative is all about."
Fogarty also added that Dscoop members have been clear that they want more than information to make them even more valuable to their clients. "They crave insight, context and thought leadership relevant to the industry from sources they trust, and our global listening initiative will allow Dscoop to continue to work as a true cooperative to put our members in the position to be seen as experts to their customers."
To help drive this new initiative and growth for the industry, Dscoop announced last week the hiring of Fogarty as its new global executive director and John Tenwinkel as the director of Dscoop University.
About Dscoop (Digital Solutions Cooperative)
Founded in 2005, Dscoop (Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP equipment and related solutions, including HP Indigo and Scitex. Dscoop is focused on educating and connecting its members with each other and with HP to improve members’ business growth, efficiency and profitability.
Source: Dscoop.
