‘Drupacube’ to Highlight Innovative Printed Products
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For example, newspaper day will address the following issues:
In what form can printed daily newspapers look forwards to a future?
In printed products, what form and contents can respond to changes in the media consumption behavior of the younger generation?
What special advertising formats need to be offered in order to preserve/reveal the attractiveness of daily newspapers as an advertising medium?
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- People:
- Manuel Matar
- Ralph Scholz
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