‘Drupacube’ to Highlight Innovative Printed Products

DÜSSELDORF, GERMANY—01/23/08—“Marketing managers and publishing executives have little interest in which technology was used to produce a printed product. For them, what matters is the new communicative or commercial benefit that can be attained with the technology. And this is precisely the information that we’re offering at the drupacube,” explained Ralph Scholz who is responsible for the drupacube. Set to premiere at the upcoming print media fair, the drupacube will serve as an infotainment center for print buyers. During the day, the cube-shaped construction in the Congress Center South parking of the Düsseldorf fairgrounds will be the site of workshops and symposia, while from 6:00 pm on, it will turn into a stylish venue for events.

“Through the drupacube, Messe Düsseldorf is pursuing a number of marketing objectives,” commented drupa Project Director Manuel Mataré. “Our aim is to persuade those print buyers to visit drupa who are less interested in technology and whose primary focus is on identifying new marketing approaches. At the same time, we want to drive home that print-based communications are a cutting-edge, entertaining, creative and efficient way of conveying information. If our information offerings also result in a boost in demand, you can be sure that’s more than just a fortunate side effect.”

The diversity of the print buyer target group will be matched by the multifaceted offerings in the drupacube. Symposia and workshops will cover the most diverse topics. Each day, including the party after hours, will be dedicated to a specific motto. In this way, specific sub-groups can be reached with targeted information. The following focal themes for individual days are planned (subject to change):

29 May 2008: Direct advertising/freesheet day
30 May 2008: Newspaper day
2 June 2008: Magazine day
3 June 2008: Corporate publishing day
4 June 2008: Dialogue marketing day
5 June 2008: Catalogue day
6 June 2008: Media production day
9 June 2008: Packaging/brand protection day
10 June 2008: Large-format print day