Dr. Joe Webb on Print, Disaster Planning, and Pandemics
For those of you who do not know Dr. Joe Webb, for many years (and many before that) he was the go-to for print trends, technology, and the industry in regards to economics. He earned the nickname Dr. Doom because he is a numbers guy and when it comes to the overall decline of print volume and the repercussions from all of that, it wasn’t always a pretty story to tell. People may not have always liked what Dr. Joe had to say, but they always respected his delivery of fact and thoughts on how to overcome economic and market-based obstacles for success.
The coronavirus has moved beyond an economic obstacle to an economic crisis, but the same principles of supply and demand and crash and recovery apply now as they have throughout history. I was able to pull Dr. Joe out of retirement for an exclusive podcast to discuss how the industry can recover, what it will take, and who is in the best position to make it.
It’s not all pretty, but it’s a conversation that will help some of you make important decisions about the future of your business.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.