Double Parallel with Swooping Layered Diecut Design: 60-Second Fold of the Week
Need an idea that feels like a breath of fresh air? Here it is! From Della Gilleran and the team at Marketing by Design in Sacramento, Calif., this brochure was designed to promote sustainable winegrowing.
The classic double parallel fold is modified with a swooping, varied diecut along the top of all four panels. The effect creates the feeling of a trip through wine country. Simple elegance.
How was the Double Parallel with Swooping Layered Diecut Design produced?
Folding Style: Double Parallel Fold
Design: Marketing by Design / Sacramento, Calif.
Clients: sustainablewinegrowing.org / cawg.org / wineinstitute.org
Size: Folded: 6x9˝, Flat: 23.75x9˝
Paper: ~100-lb. Uncoated Cover
Printing: Printed 4/4
Finishing: Diecut/Score, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.