Double Parallel Self-Mailer with Short Panel and Diecut Message: 60-Second Fold of the Week
This week, we're sharing a brilliant long-run self mailer from popular tween girls' clothing and fashion brand, Justice.
Produced entirely in-line by the team at Sandy Direct in St. Petersburg, Fla., this self-mailer features a clever modification to a simple Double Parallel fold. You'll be surprised at how much a short panel with a diecut message can really POP!
How was the Double Parallel Self-Mailer with Short Panel and Die-Cut Message produced?
Folding Style: Asymmetrical Double Parallel
Print Production: Sandy Direct / St. Petersburg, Fla.
Client: Justice / New Albany, Ohio
Size: Folded: 7.125x5.25˝; Flat: 7.125x17.75˝
Paper: 65-lb. Matte Coated Cover
Printing/Finishing: Printed, addressed by inkjet imaging, diecut, folded, trimmed and sealed completely inline on a heat set web offset press.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.