DMA Releases New ‘The Power of Direct Marketing’ Industry Forecast
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A parallel trend may explain this. ROI for direct marketing in 2011 is projected at $12.03 of sales per dollar of expenditures, compared with $5.24 for general advertising.
Growth Led by Digital Channels
Much of this growth is driven by online media, which continue to outpace other channels in expenditure growth. DMA expects digital channels to continue to increase their share of the marketing budget from 19 percent in 2011 to 21 percent in 2012. The total spend on digital marketing has grown by $14.5 billion since 2006.
0 Comments
View Comments
Related Content
Comments