DMA Releases New ‘The Power of Direct Marketing’ Industry Forecast
The report is available for download on DMA’s online bookstore. The cost is $295 for DMA members and $595 for non-members.
About Direct Marketing Association (DMA)
The Direct Marketing Association is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
Source: DMA.