DMA Releases New ‘The Power of Direct Marketing’ Industry Forecast
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WASHINGTON, DC—Oct. 3, 2011—The Direct Marketing Association (DMA) released “The Power of Direct Marketing,” a biennial forecast of direct marketing’s economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail.
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