DirectMail.com Adds Two Canon Digital Printers, Inkjet Imaging System
PRINCE FREDERICK, MD—Feb. 21, 2012—DirectMail.com, a leading provider of integrated direct marketing solutions, has expanded its in-house data and personalization capabilities through two recent equipment acquisitions. The message segmentation capabilities delivered by the company’s patented GeoSelector technology prompted the firm to diversify its equipment portfolio to leverage the strategic marketing information its proprietary tool delivers.
DirectMail.com installed two new Canon imagePRESS C7010VP digital color printers that are rated at near offset quality with a 1,200-dpi resolution and offer fully variable, full-color capabilities. They double the shop’s capacity to offer print-on-demand products, especially “version of one” marketing pieces created for commercial and nonprofit clients.
DirectMail.com also purchased an MCS Eagle UV inkjet system with a 4.25˝ print head. The system, which offers the widest 600-dpi inkjet head on the market, simplifies printing of oversized or unusual pieces, such as graphics, barcodes, tags and tickets. Beyond accommodating wide print widths, the system supports difficult substrates such as coated aqueous stocks, plastic cards and more.
Chris Zarnosky, president of DirectMail.com’s data and personalization division, said, “Steady growth in the on-demand retail orders generated via our corporate web-to-print portal provided part of the rationale behind the acquisitions. The main driver, however, was the demand created by the numerous marketing portals we’ve custom designed for our enterprise and agency clients.
“Our GeoSelector technology provides customers detailed data in an actionable format, allowing them to target messaging at levels never before possible,” Zarnosky continued. “With this enhanced ability to identify prospects’ specific interests and needs came the requirement to produce highly individualized marketing materials economically. The imagePRESS C7010VP digital printers and MCS Eagle UV Inkjet deliver the needed data and personalization functionality, expanding our ability to personalize messaging quickly and economically. Speed and cost savings increase the success rate of customers’ calls to action and the ROI achieved.”
DirectMail.com, headquartered in Prince Frederick, MD, is a leading provider of integrated direct marketing solutions. GeoSelector, the firm’s patented data analysis and market intelligence product, promotes intelligent connections with prospects and customers across multiple channels for increased response. DirectMail.com’s full range of services also includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals.