When Direct Mail Meets Mobile (Free Webinar Still Available On-Demand)
PHILADELPHIA—October 10, 2014—In the "Mail Meets Mobile: Combining Physical and Digital to Deliver Better Results for Your Customers" Webinar, recently presented by Printing Impressions and In-plant Graphics and sponsored by Pitney Bowes, Barb Pellow, group director at InfoTrends; and Victoria Stephen, director of mailing service for the U.S. Postal Service (USPS), discussed how mobile technology can be blended with print to deliver more effective direct marketing campaigns. The panelists discussed how firms are using QR codes, NFC (Near Field Communications), Intelligent Mail barcodes (IMb), and Augmented Reality (AR), and how they are leveraging USPS price incentives to reduce the overall costs of mailing printed direct mail pieces that incorporate interactive technologies.
"Because we are living in an always 'tuned in' environment, you want to not only deliver a direct mail piece, but deliver and drive a customer experience," said Pellow. "Print can play an incredible role in today's multichannel world, but mobile is the bridge that is going to link the physical with the digital world."
Stephen noted that the USPS is actively working on adapting mail to the digital world, developing technologies that promote innovation, delivering new solutions and making it easier for customers. "Our strategy is to embrace these technologies and encourage mail integration. There is some really great potential to engage your customers differently and in an exciting way."
The more than 500 Webinar registrants reported positive feedback. Here are just a few of the comments:
"The Webinar provided good explanations of the technologies, as well information about the results of past USPS promotions."
"I gained new awareness and insight into how marketers and consumers are benefiting from the various media presented."
"Hearing how the USPS is partnering with the printing industry via their promotions was helpful."
"The statistics provided regarding the use of technology and tying it to direct mail was helpful. This was probably the best USPS co-sponsored Webinar I've attended."