Direct Group Signs Marketing Agreement with Sweden-Based PAR AB
Löfgren added, “With U.S. companies increasingly looking to develop global business, and European countries eager to develop contacts in the United States, this is a perfect match. We’re delighted to have reached this agreement with Direct Group.”
PAR AB, based in Sweden, has been in business for more than 50 years. Part of the giant Bisnode group, it is now recognized as one of Europe’s leading specialists in database management, analytics and data quality services. Recognizing the need for a one-stop-shop for European data that addressed the different data regulations across 14 countries, PAR launched EuroContactPool in 2004. Since its launch it has become the world’s fastest growing and most comprehensive pan-European business-to-business database. Visit www.eurocontactpool.com.