Direct Group Signs Marketing Agreement with Sweden-Based PAR AB
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“Direct Group is proud to partner with PAR in bringing critical data to U.S. companies looking to initiate or broaden their marketing and sales efforts targeted to European markets,” said Ken Palma, Vice President, Database Marketing, Direct Group. “We are equally excited about PAR marketing our unique U.S. business data to European companies. Together with PAR, we now can provide best-in-class data for both U.S. and European markets.”
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