Direct Group Signs Marketing Agreement with Sweden-Based PAR AB
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The agreement will give Direct Group access to PAR’s EuroContactPool database, providing companies a one-stop-shop to European data that adheres to all the differing data regulations across the UK and continental Europe. EuroContactPool is the world’s fastest-growing pan-European business-to-business (B2B) database, currently covering 22 million companies and 16.4 million named executives across 14 major countries in Europe covering approximately 80% of the total European market. PAR will offer Direct Group’s U.S. B2B database to its European customers. Direct Group manages data representing more than 26 million businesses and 50 million contacts across practically every location and industry in the United States.
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