Dimensional Asymmetrical Accordion Brochure: 60-Second Fold of the Week
This homebuilder's brochure has a secret. Though it may look normal on the outside, the inside reveals a dimensional center column that adds focus, drama and lots of style.
This creative format design was pulled from the sample archives of Della Gilleran at Marketing by Design in Sacramento, California, and is proof that great design is truly timeless.
How was the Dimensional Asymmetrical Accordion Brochure produced?
Folding Style: Asymmetrical Accordion / Pop-Out Accordion
Design: Marketing by Design / Sacramento, CA
Paper: 100 lb Satin Coated Cover
Size: Folded: 8" x 11"; Flat: 25" x 11"
Printing: Printed CMYK plus spot metallic, spot gloss and dull varnishes. 2000 qty.
Finishing: Die-cut, Score, Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
