DIGITAL digest 4-01
With the consolidation that is going on in the industry and the technology changes, becoming more efficient is a prerequisite to survive. Having a very well-defined process is an absolute necessity.
As an outsider coming in to the industry, it seems to me that we've only just started to see how far that trend will go. The speed at which certain new technologies are being adopted will grow very fast, as people start to see the efficiencies they can gain or that will be used against them if they don't get into those technologies.
If you are going to totally change the way you do things, though, the human element is the one that is often overlooked. Success depends on people and how they use the technology.
PI: What about consolidation among suppliers, and the growing list of co-development efforts? How do you see that trend progressing?
Stabler: There are areas of our business that are on the more mature side, and that is where we've principally seen the consolidation. How far that will go, who knows?
In terms of new technology, for those who are in the system side of the business it is a prerequisite to have the best and latest technology. This is true not just for Agfa. We are involved in a number of partnerships and alliances with third-party technology companies, as well as developing our own proprietary technology. I don't see that changing.
We may even compete with somebody in one market segment and cooperate very effectively with them in another segment. With our breadth of products, that's inevitable.
PI: How is Agfa positioning its computer-to-film versus CTP product offerings?
Stabler: That's a fascinating question. The first thing is that we will not dictate what is going to happen, because the market defines how our product offerings evolve.