DIGITAL digest 4-01

PI: As you have been getting your crash course in the industry, what have you found to be the biggest concern among printers?

Stabler: The economic environment is the foremost on most printers' minds. Fear of a possible recession reinforces my point about the need for efficiency and knowing when to invest in technology.

There also is the issue of capacity looking for new markets. There is the tendency for every segment to think the grass is greener on the other side of the hill. Never before has there been a greater market-need for companies to invest in new technology to become more efficient.