Upcoming road show stops are to include: Baltimore—June 9; Akron, OH—June 16; Pennsauken, NJ—June 23; and New York City—July 13. A second leg of the tour is planned for after the Print 05 & Converting 05 Show in Chicago in September.
Attendee registration and additional information can be found at www.powerproofing.com.
Compensation Study Focuses On Digital Print Sales
PITTSBURGH—A call for digital printing sales incentive plans and job descriptions has been issued by PIA/GATF's Digital Printing Council (DPC) and Human Relations Department. The information gathered is to become research material for a DPC study that will analyze effective compensation plan design and goals. The final report also will include samples of various types of incentive plans and job descriptions.
An earlier DPC research study, "Compensating Your Digital Team," found that digital printing companies generally fail to provide team compensation, and sales representatives are not being offered any real incentives to sell ancillary services.
"In order for printers to really take advantage of their digital print capabilities and drive their businesses, they need to ensure that their compensation philosophies directly support their business objectives and opportunities," asserts Jim Kyger, PIA/GATF's human resources director.
The 2004 study found digital printers' ancillary service revenue was significantly higher than that of non-digital companies, but most companies did not differentiate ancillary services in their commission rates, Kyger points out.
The new study is scheduled to be published in November. All DPC members will receive a copy of the final report, as will non-DPC companies that participate in the study.
To access the survey, visit www.gain.net/human_relations/digitalprintcall.html.
CIP4 and AdsML to Coordinate Efforts
DARMSTADT, GERMANY & ZURICH, SWITZERLAND—The AdsML Consortium, an international initiative to bring open standards for e-commerce to the advertising industry, and CIP4 (the International Cooperation for the Integration of Processes in Prepress, Press and Postpress) have agreed to a formal demarcation between their standards development efforts for advertising e-commerce and the print advertising production workflow.