The DPC is working with PIA affiliate offices and other organizations to bring local "Designing4Digital" orientation programs to printers throughout the country. These half-day training seminars will demonstrate how to use the program effectively.
A single copy of the toolkit costs $49 for DPC members, $99 for PIA/ GATF members or $149 for non-members. Bulk copies in bundles of 10 for seminars are available at a discounted rate of $350 for DPC members, $600 for PIA/GATF members or $1,000 for non-members. (http://www.gain.net)
Kennesaw, GA-based Heidelberg USA also used Graph Expo as an opportunity to announce new digital education offerings. It has added several new programs under its Business Development Services umbrella.
"Owners Guide to Digital Printing" offers support and coaching for transitioning to digital printing. Topics include: marketing strategies, purchasing considerations, compensation for digital sales professionals, training considerations and pricing for digital production. As a program sponsor, the company also plans to put on its own sessions using the aforementioned "Designing4Digital" program.
Other offerings in Heidelberg's current Business Development Services course catalog include: "How to Sell Short-run Color/Digital," "A Roadmap for Going Digital," "Hiring the Digital Sales Representative," "The Basics of Variable Printing," "How to Sell Variable Printing" and "Customer Success Stories & Public Relations." (www.us.heidelberg.com)
Just prior to the show, Hewlett-Packard launched a special "HP Impressions" program to promote the benefits of its digital publishing solutions. The program is being kicked off by a nationwide truck tour targeted to printers, graphic design agencies, corporate enterprises and paper manufacturers.
"The HP Impressions program is designed to show each of the communities in the digital publishing ecosystem how they can improve their impressions, both figuratively and practically, by using our solutions and services," says Bill McGlynn, HP vice president, Digital Publishing Solutions, in Palo Alto, CA.
The road show is scheduled to roll on through the summer of 2003 with stops in urban centers that have been identified as the country's largest print markets by the National Association for Printing Leadership (NAPL).