DIGITAL CAMERAS -- Photo Opp?
Picture of Success
Color Ink's decision to add photography services to its Digital Imaging department was customer driven, but not because of a specific project. "Our intent was to do macro photography, the tabletop work like product shots for customers' sell sheets or catalogs," reports John Zamorski, department manager. "We very quickly evolved into doing fashion work and shooting live models, including going on location. The response has been greater than we anticipated."
Digital Imaging was created to support the company's larger production functions, but as a separate department it also can operate autonomously, Zamorski says. "Clients can contract with us for digital photography as a standalone service."
Along with the range of applications, the nature of some of the work has been a surprise to the photographer. "Digital photography is increasing the use of component shooting," he explains. "Sometimes all a client really needs is to have the subject or product captured at its best. They may have an idea about a specific type of background they want to add, so they are just going to put a clipping path around the product. We are not interested in shooting the perfect picture. We are more interested in giving clients the best file for their needs."
The studio has a selection of tools to meet its clients' range of needs, but its workhorse is a digital Sinar Back 23 that it uses in the studio on a large-format Sinar p2 view camera and on a Hasselblad medium-format camera for location shoots and studio work with models. The digital back also has a Macroscan adapter for capturing a scene in multiple exposures to increase the file resolution. In addition, the department has a Nikon D1 digital camera it uses for total flexibility on remote shoots.
The company's choice of equipment reflects his guiding philosophy of "first class or no class," Zamorski says. "In my opinion, Sinar Bron has the best technical standards of any company that produces digital equipment. Sinar has been in the optics business for more than 50 years, and Broncolor Lighting is the standard for lighting in the photography industry."