DIGITAL CAMERAS -- Photo Opp?
A Bigger Picture
In February, the company expanded its Digital Imaging department to include a 600-square-foot photo-graphy studio with all digital cameras. This new service is just the latest extension of the company's philosophy of trying to capture more of its clients' print work internally, says John Zamorski, the studio manager and photographer. He points out that the printer has been doing prepress in-house for about eight years and also has expanded into specialty finishing capabilities at the back end of the process.
"We use technology as a tool to give our customers a better total-service solution," Zamorski explains. "Trying to meet their needs—in terms of efficiency, turnaround times and quality—dictates that we use new technologies as they are emerging."
In response to client demand for the process to be faster and cheaper, Color Ink's Digital Imaging department focuses on providing predictable, ready-to-print CMYK files, Zamorski says. He believes photo-graphy and prepress/printing expertise should be tightly integrated in the digital photography workflow in order to reap the maximum benefit.
"When you are setting up a shot, if you understand that certain colors will lose saturation or shift when the image is converted to CMYK, you can suggest changes at that point. You can impact the customer's bottom line by reducing the need to try to fix colors after they are converted," Zamorski adds. "This approach does require more than just hiring a photographer to do the capture and turning the files over to a separate prepress person/department for conversion. That is the way a lot workflows have been set up, though."
(See the sidebar to read more about Color Ink's digital photography operation.)
While they may be somewhat biased, these users firmly believe that prepress/printing operations can add value to the digital photo-graphy process. Owning digital cameras has proven to be a real business opportunity for them.