Design, Packaging, and Patents with Evelio Mattos and Ethan Goller
Recently a heated debate broke out on LinkedIn on whether it is "right" for print customers who received help with concept and file creation from a printer before the job was awarded, to print the job with someone else. Were they stealing the idea that was offered as help?
The debate was sparked by a post from Evelio Mattos, Founder of Package Design Unboxd. He showed a packaging concept for a book series developed many years ago that had been making the rounds as a new prototype developed by another company. The conversation moved to design ownership and I tagged Ethan Goller President of Structural Graphics, to share his experience and explain more about design patents – of which he holds many.
The topic was worth exploring more.
In this Podcast from The Printerverse, Evelio Mattos, Ethan Goller and I discuss who "owns" an idea, and the process for protecting concepts, prototypes, and production templates – if you even can.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.