Curtis Packaging Optimizes Brand Protection With Koenig & Bauer

Highlights: 

• Differentiates and elevates Curtis within the market as a proven expert in product protection and solidifies its relationship with brand owners
• Hidden, invisible protection technology embeds data, codes, or logos directly into printed artwork or varnish
• Provides consumers and brand owners with the guarantee and knowledge that the product packaging conforms to standards, safeguards brands from counterfeiting, boosts customer loyalty, and ensures transparent supply chains

To better serve its luxury packaging customers, Curtis Packaging, one of the most preeminent packaging manufacturers in the US, has confirmed its cp³ (Certified Protected Print Provider) certification program from Koenig & Bauer’s Vision & Protection as the first printer in the US with the ability to embed invisible security features directly into product packaging inline during the printing process.

“We are proud to offer the very first brand protection program in the US to our well-known luxury packaging customers,” says Kerry Brown, chief operating officer at Curtis.  “After a thorough technical review, we’ve earned the cp³ certification that confirms our proven expertise in product protection with state-of-the-art technologies from Koenig & Bauer and ability to offer the industry’s leading protection solution.”

The cp³ certification program aims to transfer the ability to utilize protection technologies and consult customers in their choice for invisible protection technology to embed data, codes, or logos directly into printed artwork or varnish during the prepress stage. Even under strong magnification, these codes remain hidden to the naked eye and do not affect the original design. This data can be decoded offline via a smartphone app, which optically analyzes the printed image and extracts the hidden information.

Stegano technology, one of the program’s specialized technologies, is used to discreetly integrate information into the printed representation of a product or packaging by incorporating an additional secured layer of information. Anyone, whether end user, reseller, or manufacturer, if released by the legitimate owner, can call up and decode the information using a simple mobile application. This makes it much easier to verify the authenticity of a product and guarantee that it is an original. In this way, products are marked securely and discreetly in order to authenticate and track them.

“We’ve forged a strong partnership with Koenig & Bauer for 30 years. We rely on Koenig & Bauer to work together with us collectively and collaboratively in supporting our world class customers,” says Brown. “This new certification program protects our brand customers against counterfeiting and enables complete and easy product authentication. Adopting this new solution has enabled us to transition with our brand owners in offering holistic direct protection solutions.”

Source: Koenig & Bauer