FAST-TRACK FIRMS —PADDING THE COFFERS
“The end result is we have to be very careful with our capital risk,” Iovoli assesses. “In the end, the number of printers in the United States will continue to decline as they face these challenges.”
Most Recent Fiscal Year Sales: $38.3 million
Previous Fiscal Year Sales: $28.5 million
Percentage Change: 34 percent
Signature Graphics’ manufacturing facility has more than 120,000 square feet of screen printing, digital printing, warehousing and office space. The company’s insistence on rigid quality and emphasis on customer service have contributed to its rapid growth.
President Paul Godfrey attributes Signature’s sales increase of more than 30 percent mainly to:
• Internal focus on sales growth, especially recruitment and training of new sales reps.
• Growth in size of the fleet graphics market, especially within the private and common carrier sales segments.
• Growth in awareness of the importance of fleet graphics within the marketplace.
Signature Graphics has earned a reputation for combining commercial and environmental graphics expertise with technological leadership and a passion for excellence. It offers a unique combination of products, services and resources designed for a single purpose: to help customers create and sustain favorable impressions that add to their bottom line.
To remain on the leading edge of technology, the company has expanded its digital capacity in both the printing and finishing departments. It also maintains a consistent sales message that promises outstanding product quality, exemplary customer service and the assurance that Signature’s customers will receive the full economic value of what they are buying—at a minimum.
“Only companies able to offer consistently high quality and competitive pricing will survive,” Godfrey predicts. “Most importantly, it looks like growth and continued prosperity will reside in the ability of an individual printing company to provide a niche service, with a high degree of precision and responsiveness to a specific industry.”