Coloredge Invests $1.5M Into Bicoastal Facilities with EFI VUTEk, Durst Rho Printers
NEW YORK — September 12, 2016 — As the popular saying goes, "the more you give, the more you get." And Coloredge is giving — quite a bit — in favor of expanding the capabilities of its facilities from coast to coast. To continue growing in the visual communications market and fulfilling its clients’ ever-growing needs, Coloredge knew its next move would involve purchasing additional equipment for both of its Los Angeles and Carlstadt, N.J., production facilities.
In light of that, Coloredge welcomed two new printers to its family: the EFI VUTEk LX3 Pro and the Durst Rho 512R. The company is impressed with the sharp image quality, faster turnaround time, expanded color reproduction, and true grayscale capabilities of these new investments.
Since the machines were installed last month, they’ve been keeping their (figurative) noses to the grindstone. And as high-volume production pieces, they’ll continue those efforts 24 hours per day, 365 days per year (366 during a leap year!).
“Our ultimate goal is to lighten the load for our clients," says Jeb Ball, president and CEO of Coloredge. “And we do that by offering them more and more capabilities, keeping all of their visual communications needs under one roof. This isn’t just an investment in our business, but in our clients’ businesses as well. That’s what makes Coloredge different — we’re not just a vendor, we’re truly a partner.”
As the visual communications industry continues to be driven by new technologies, evolving every day, the objective turns to growth, positioning the Coloredge business and its clients’ businesses, for success. The company strive's for growth daily. Today, it's achieving that through new, cutting-edge equipment. Coloredge is excited for what may be in store for tomorrow.
Coloredge is the largest provider of visual marketing solutions for premier brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, N.J., Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to large-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative services including graphic design, pre-media, studio photography, CGI/3D imaging, creative retouching, packaging and digital asset management.