CMO Council's Marketing Outlook Reveals Budgets Holding Up
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Overall the picture looks positive for marketing in 2009, yet the broad outlook for the role of the CMO continues to be clouded by performance and bottom line driving issues and a general lack of validation by the C-Suite continuum.
The Marketing Outlook report is available for download through the CMO Council (www.cmocouncil.org) including a complimentary executive summary along with a comprehensive findings report ($99), an expanded findings report that highlights key markers by size, type and region of company ($199) and a Marketing Trend report that highlights a 3-year historical background of marketing outlook and intentions data ($299).
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