CMO Council's Marketing Outlook Reveals Budgets Holding Up
Online media and digital channels of engagement are taking center stage like never before according to marketers, who are universally looking to enhance talent, expand competencies and sharpen measures and metrics for performance.
“This year’s survey shows increased spending in online and digital at the expense of traditional media budgets will continue in 2009. Digital marketing metrics such as page views and click through rates give at least the perception of accountability, making online marketing increasingly attractive as the industry focuses on performance measurement,” said C. Lee Smith, president and CEO of Ad-ology. "Our recent consumer research shows online and emerging media's influence on customers’ buying decisions now rivals that of traditional media, which corresponds with this shift," Smith said.
- Places:
- Palo Alto, CA