CMO Council's Marketing Outlook Reveals Budgets Holding Up
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“The positive news is that marketers will be investing in connecting with key influencers through social communities, even as 32 percent are struggling to gain a full understanding of these new solutions,” said Kevin Akeroyd, Chief Operating Officer of Jigsaw. “However, considering that 45 percent of marketers are also saying that their key goal is to reach out to advance customer insight, their intended increased investment – some allocating an increase of 5 percent over 2008 – in social media will be an exciting step into new customer engagements.”
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