CMO Council Study Finds Blind Spots in Delivery of Go-to-Market Materials
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“Overlooking the final ‘field and prospect delivery’ elements of the demand chain can be costly, and operationally disruptive,” said Mike Moroz, President of Archway Marketing Services. “Far too often, we see amazingly planned and executed creative fall desperately short due to a poor integration between these two segments of the demand chain—the creative strategy and customer engagement through fulfillment.”
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